15
Mar
By Kevin
General

Is Instagram Make Up Here To Stay?

It's hard to believe social media as we know it is barely a decade old. Instagram itself was launched in 2010! The era of selfies and makeup tutorials began and inspired a new generation to explore the exciting industry of makeup artistry. It also gave birth to a new style of makeup that we will refer to here as "Instagram makeup." If you are of a younger age, you might not yet have had the experience of watching makeup and fashion trends come and go. Often we look back at the past decade with a little embarrassment. In the 1980s,…
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10
Mar
By Kevin
General

How A Pro Selects Products For Their Kit

The cosmetics industry has changed a lot in the last 20 years. Our grandmothers had a limited makeup selection. Either they could go to the drug store, or they could go to a high end counter where professionals in lab coats would apply luxury makeup. There weren't a lot of midrange products. Things are quite different today. Now we have large makeup stores that carry a multitude of new and old brands of cosmetics and skin care. Because of this huge selection, it is a common question for up and coming makeup artists: How does a professional select products for…
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04
Mar
By admin
Announcements

Free Workshop Day April 1st – No Joke!

[vc_row][vc_column][vc_column_text] For the first time in AMUA history- we are presenting totally free workshops at Open House. Why didn't we think of this sooner?! Engage in hands-on workshops led by our amazing faculty. Learn more about the disciplines you're interested in from Beauty & Fashion, Special Effects and Wig & Hair Design. Free Workshops Include: Creature Hair Punching & Furr Life Casting 1920's Glamour Ventilating & Applying a Mustache Styling & Applying a Wig Applying & Blending Foam Latex Prosthetics Hand-laying Facial Hair Applying 3-D Transfers Open House Highlights: Tour our facilities Meet our instructors Talk to recent graduates about their…
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Top 3 Reasons to Go to Professional Make Up School
02
Mar
By Kevin
General, ,

Top 3 Reasons to Go to Professional Make Up School

1. Clients Want Trained Professionals It’s no news that YouTube and Instagram have profoundly affected the beauty industry. Since YouTube debuted in the mid-2000s, a new generation has become obsessed with makeup products and techniques. Some of them have gathered huge social media followings, while others have managed to cross over into the realm of real-world working makeup artists.  Seeing so much interest in our creative and lucrative field is exciting. It’s also important–now more than ever–for the aspiring artist to understand that this new wave of people has made an already competitive field even more competitive. While it’s popular…
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