How to Determine a School’s Legitimacy
01
Feb
By admin
General, Tutorials, ,

How to Determine a School’s Legitimacy

There are many unauthorized schools and programs in operation! This article teaches prospective students how to determine a school's legitimacy.  How to Determine a School's Legitimacy First, it's important to know the difference between accreditation and authorization. Authorization by state higher education boards is mandatory, by law, for non-exempt institutions to operate. Academy of Make Up Arts was first officially authorized by the TN Higher Education Commission on November 10, 2011. This authorization must be renewed each year and is based on an evaluation, conducted by the Division of Postsecondary State Authorization, of minimum standards concerning quality of education, ethical business practices,…
Read More
28
Aug
By Kevin
General, Tutorials,

How To Tell If Makeup Is “Professional”

The cosmetics industry has changed a lot in the last couple of decades. Our grandmothers had much fewer options. There was inexpensive drug store makeup on one end, and on the other, limited luxury brands like Chanel. There wasn't much in the middle. Today, with stores like Sephora and Ulta and new cosmetics lines coming out regularly, it might be difficult to determine what is high quality enough for a professional makeup artist's kit. There isn't necessarily a clear-cut check list, and every artist will have varying opinions (Kevin James Bennett shared with me at IMATS this year that he regularly…
Read More
22
Jun
By Kevin
General, Tutorials

Should I Go to Cosmetology School or Makeup School?

There's common confusion around a question that many have who desire a career in the beauty industry: Should I go to cosmetology school or makeup school? Until somewhat recently, it was simply assumed that a diploma from a cosmetology school was the only path for those aspiring to such a goal. Let's break down the facts and try to clarify this question. One aspect of this is black and white. If you want to work in a salon cutting and coloring hair, or performing facials and skin treatments in a spa setting, you must attain a Cosmetology license from the…
Read More
18
May
By Kevin
General, Tutorials

How I Made $40k a Year Working One Day a Week as a Makeup Artist

A makeup artist has many paths they can take in their careers. Possibilities range from film and television to body painting to runway. Most young artists will say they want to do it all, and that experimentation is necessary for an aspiring makeup artist to find where they fit. In my observation though, most people end up finding their niche and sticking to it. While now my personal path is in education, for a long while it was in bridal. People are often surprised at how much money I was able to make in such a short amount of time.…
Read More
18
May
By Ashley
General, Tutorials, , , ,

How to Finance Your Career Training When FAFSA Isn’t An Option

It is our mission to provide students with the most comprehensive short-term make up artist training available, preparing them for a career that has limitless possibilities. At AMUA, we want to help make that happen for you! Completing the enrollment process is the first step to beginning your new career as a makeup artist. We fully understand some of the possible challenges of securing a loan to help fund your post-secondary educational goals. The team at AMUA is committed to assisting each applicant in this process by sharing financing options that may be of help to you.  The Lending Club…
Read More
How to Get Creative With Marketing and Branding After Professional Makeup School
05
Feb
By admin
General, Tutorials, ,

How to Get Creative With Marketing and Branding After Professional Makeup School

Your first impression is a lasting impression. To impress the influencers in your industry, you need to create a strong impression with an effective Purpose Statement. Key artists and agencies need to get a clear understanding of who you are and what kind of work you do at a glance, so get to the point as quickly as you can! That is what marketing and branding are about. Let’s discuss this in detail… What Is Meant By Marketing When you think about marketing, surely advertisements, emails, and ad campaigns run through your mind. However, marketing is not really as complicated…
Read More
28
Jan
By admin
General, Tutorials, , , , , , , ,

Tips For Sharing on Social Media with Sebastian Smith

In a recent class that Sebastian took at the AMUA, he shared his ideas and tips about smartphone photography and sharing on social media. Since a lot of information and knowledge was shared, we decided to create two posts. In that class he also shared a lot of other ideas that can be helpful for those who are just starting out their careers in Photography and need to know how they can do an effective self promotion on Social media. Following is a summary of one of his classes he was instructing – What To Share as a Beginner – Since…
Read More
Smartphone Photography with Sebastian Smith
27
Jan
By admin
General, Tutorials, , , , , ,

Smartphone Photography with Sebastian Smith

Meet Sebastian Smith, internationally published celebrity and fashion photographer and the Photography and Lighting Instructor at Academy of Make Up Arts. He also owns a gallery in Charleston where you can check out and buy his work. Today he is with us at The AMUA sharing his insights on how a smartphone can help you create content for self-promotion on social media. You don’t always need to be carrying an expensive camera to get the best shot. Following is a summary of one of his classes he was instructing – The inception of cameras on phones has allowed us to create…
Read More
14
Jan
By admin
General, Templates, Tutorials, , , , , , ,

Clear your mind- write it down!

I assume many of you entrepreneurs and freelancers probably wake up feeling overwhelmed by your constantly-growing to-do-list most days, just like me! So I'm going to share with you this invaluable tool that I borrowed from the book 'Organizing Your Day' by Sandra Felton.  I read this book several years ago as a beginner business owner and several of the techniques I still incorporate in my day-to-day operations today, including this one. The idea here is that you take a piece of paper, and separate it into 4 quadrants: 1) Urgent/Important (time sensitive and needs to be done), 2) Not Urgent/Important…
Read More