Alumni Stories – Mackenzie Wiggin on Being an Influencer
Influencer marketing, especially around makeup, clothing, and health has exploded over the last few years as social media has become a part of everyday life. You can probably relate to seeking advice or recommendations on products from people on Instagram or YouTube. Influencer marketing is where brands use influencers to promote their products. Influencers on social media are often more relatable and trustworthy than traditional celebrities, mainly because social media has given everyone an opportunity to build their own brand. Because influencers are so popular, companies realize they can use social media platforms for their marketing. More often than not,…
